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27/06 Priya Ajwani
Manager - Talent Acquisition at Verse Innovation

Views:140 Applications:27 Rec. Actions:Recruiter Actions:16

Verse Innovation - Digital Media Planner (3-12 yrs)

Bangalore Job Code: 220329

The Digital Planning function is expected to play a pivotal role in the growth of our clients- business. We are looking for individuals with a bent of mind for strategic thinking and are passionate about the emerging digital landscape.

Responsibilities include, but are not limited to:

- Serve as direct point of contact for strategic planning, implementation of digital campaigns, including liaising directly with clients, leading communication and collaboration between internal and external partners.

- Manage scope, budget, timelines, approvals, post-campaign analysis, etc.

- Staying connected with publishers and cultivate relationships and source opportunities that proactively deliver on client business objectives.

- Have proactive points-of-views.

- Work closely with internal teams, including Planning, Activation, Strategy and Analytics, to ensure holistic campaign planning.

- Oversee junior team members day-to-day responsibilities, while providing strategic oversight and coaching.

What we would ideally want to see in the resume


Must haves :

- Passion, drive - ability to pivot and adjust to a fast paced, everchanging environment

- Ambitious, innovative, optimistic, and never settling

- Natural collaborator, presenter, and persuader

- Thrives on the details and on moving things from initiation to completion

The following skill sets will be added advantage:

- 5+ years- experience in digital planning roles - both on biddable and non-biddable platforms

- Hands-on experience :

1. On planning tools such as Comscore, Similarweb, GWI etc.

2. On ad serving tools (Google Ads, Facebook Ads, including programmatic platforms like DV360 etc), setting up and optimizing campaigns

- Knowledge of campaign measurement tools such as BLS, Brandometer etc.

- Understanding of social media, Ecommerce platforms, performance & influencer marketing

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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