Manager - Talent Acquisition at Verse Innovation
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Verse Innovation - Digital Media Planner (3-12 yrs)
The Digital Planning function is expected to play a pivotal role in the growth of our clients- business. We are looking for individuals with a bent of mind for strategic thinking and are passionate about the emerging digital landscape.
Responsibilities include, but are not limited to:
- Serve as direct point of contact for strategic planning, implementation of digital campaigns, including liaising directly with clients, leading communication and collaboration between internal and external partners.
- Manage scope, budget, timelines, approvals, post-campaign analysis, etc.
- Staying connected with publishers and cultivate relationships and source opportunities that proactively deliver on client business objectives.
- Have proactive points-of-views.
- Work closely with internal teams, including Planning, Activation, Strategy and Analytics, to ensure holistic campaign planning.
- Oversee junior team members day-to-day responsibilities, while providing strategic oversight and coaching.
What we would ideally want to see in the resume
Must haves :
- Passion, drive - ability to pivot and adjust to a fast paced, everchanging environment
- Ambitious, innovative, optimistic, and never settling
- Natural collaborator, presenter, and persuader
- Thrives on the details and on moving things from initiation to completion
The following skill sets will be added advantage:
- 5+ years- experience in digital planning roles - both on biddable and non-biddable platforms
- Hands-on experience :
1. On planning tools such as Comscore, Similarweb, GWI etc.
2. On ad serving tools (Google Ads, Facebook Ads, including programmatic platforms like DV360 etc), setting up and optimizing campaigns
- Knowledge of campaign measurement tools such as BLS, Brandometer etc.
- Understanding of social media, Ecommerce platforms, performance & influencer marketing
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