Execution and coordination of general marketing responsibilities for Ultria

KRAs

Content Management

- Planning and promoting thought leadership content pieces like white papers, case studies, blogs, research reports, testimonials, and other content collaterals

- Creating brand collaterals and sales enablement content like presentations, technical support documents, product literatures, custom sales documents, etc.

- Tracking key competitors- messaging and accordingly refining Ultria messaging across collaterals to differentiate it in the market

Demand Generation

- Working on on-page and off-page SEO activities and PPC campaigns to create leads pipeline for sales to follow up

- Driving social media and other web-based campaigns to create leads pipeline for sales to follow up

- Ideating and executing webinars and email campaigns to push leads into the pipeline

- Coordinating for event logistics for prospect intimacy campaigns

- Brainstorming on new ideas and driving new marketing initiatives and campaigns

Marketing Communication

- Coordinating and executing customer advocacy programs and media visibility (press releases, customer interviews, customer win announcements, case studies, etc.)

- Coordinating with influencers such as analysts and subject matter experts in the space for building Ultria brand image

- Performing account-based Mktg. activities to ensure that leads move from one stage of the sales cycle to another

Team Management & Collaboration

- Collaborating with internal stakeholders and knowledge sources for working on all content and demand generation activities

- Being the point of contact for general marketing activities for Ultria

- Managing the budgets assigned for specific activities assigned and ensuring it delivers results

- External vendor and partner management where ever required

Requirements:

- Management graduate with a flair for marketing

- 3 t0 5 years- experience, preferably in a B2B environment in IT industry

- A good grasp on marketing concepts & ability to apply this knowledge practically

- Ideally should have SEO and digital marketing experience and should be acquainted with best practices in online marketing activities

- Should have good marketing acumen to deliver on-demand generation and content marketing programs

- Good written & oral communication skills

- Good at writing content for social media, emails, blogs, etc.

- Creative individual with an analytical mind

- Knowledge of marketing automation tools like Salesforce, Eloqua would be a bonus

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