Role - Portfolio / Campaign Manager

Location - Thane, MAH

Experience required - 3+ yrs

About us :

Ventura is an omnichannel trading and investment platform with a network of branches, sub-brokers and Digital Channels. Founded in 1994, the company is now entering the next phase of growth by pivoting to a digital-first approach and strengthening its direct-to-consumer franchise. The company has now carved out a separate fintech vertical tasked with digital transformation using cutting-edge technology and bringing in fresh talent.

Join us if you like :

- Developing Product Adoption Strategies & Marketing Plans at customer level. This would involve creating marketing campaigns, loyalty & Incentive programs across products.

- Customer Data Analysis to build deepening strategies & building behavior-based triggers.

- Collaborate with Cross Functional Teams & Senior Management, to ensure aligning the company Goals with Marketing Plans

- Monitoring Product Adoption via organic and marketing activities to constantly enhance/modify plans.

- Study & Present the Product adoption v/s revenue mix, impacting strategies.

- Using Marketing Automation Tools like WebEngage for creating events and segment-based campaigns across Inbound and Outbound channels, including funnel analytics reporting & dashboard on the campaigns to senior management

- Collaborating with IT along with MarTech Lead, in testing the implemented Marketing tools and channels

- Develop Customer Product Education Plans along with Creative & Product Teams, this includes tutorials, Videos etc. & relaying it through Campaigns or Onsite

What you'll need to bring:

- Proven experience in managing Portfolio Strategies and Campaigns, Capital Market experience preferred.

- Effective & Excellent Project Management, Communication and Presentation Skills

- Prior experience of marketing tools like WebEngage, Netcore-Smartech, Karix etc. preferred.

- Flair for Data Analytics & creation of Dashboards for senior management

- 3+ years of experience in BFSI domain.

What you get :

- Chance to build and lead Product adoption strategies in a next gen Fintech product from inception.

- Opportunity to be a part of MarTech activities- tool decision and implementation.

- Participate in Data Modelling and Data Warehouse activities.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.