VenPep Solutions - Digital Marketing Role (1-6 yrs)
- Measure and Report performance of all digital marketing campaigns and assess goals (ROI and KPI's).
- Identify trends and insights and optimize spends and performance based on insights
- Brainstorm new and creative growth strategies.
- Collaborate with internal teams to create landing pages and optimize user experience
- Collaborate with agencies and vendor partners.
- Utilize strong analytical ability to evaluate end to end customer experience across multiple channels and customer touch points.
- Build a framework to track insights, report, and analyze website analytics for PPC initiatives and campaigns.
- Continually improve landing page optimization, keyword research, link building, content refresh and attain overall SEO maturity and reputation.
- Responsible for the lead generation activities and campaign budget spend with measurable ROI.
- Build a framework to track insights, report, and analyze website analytics for PPC initiatives and campaigns
Requirements
1. Proven working experience in digital marketing, especially for a strategy role
2. Demonstrate managing and designing marketing campaigns
3. Highly creative with experience in identifying target audience and devising digital
campaigns to engage, inform and motivate customers
4. Strong analytical and data driven skills
5. Up to date with latest trends and best practices in online marketing and measurement
6. Must have a proven track record complementing the overall Marketing strategy
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