Senior Content & Marketing Specialist at Velotio Technologies
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Velotio Technologies - Senior Specialist - Content & Social Media (2-5 yrs)
As the Content Marketer at Velotio, your ultimate goal will be to prove the value of your content efforts to meet our business goals.
You are the perfect fit for this job if you're as :
Voracious Researcher : You're constantly consuming all kinds of information with a desire to push yourself to learn more.
Great Storyteller : You approach every piece of content you create as a narrative.
Prolific Writer : You LOVE to write, even when it's not for work.
Believer in building relationships : You enjoy engaging in conversations/debates with people via email or in blog comments.
Key Responsibilities :
- Creating persona-driven content for different stages of the buying cycle to attract more relevant traffic and to expand our subscriber base.
- Performing extensive market research on the industry and working closely with other teams to discern the most relevant topics for the website.
- Creating awareness/excitement about our services and collecting leads by producing all types of content -- ebooks, whitepapers, blog posts, and case studies. The topics will primarily be related to offshore software development.
- Managing blog calendar and content publishing for both Velotio's tech blog and the marketing blog
- Briefing the designer to produce images/infographics/diagrams that enrich our content pieces and get more engagement.
- Community building and driving engagement for our brand through social media and blog comments
- Writing direct response copy for our landing pages to attract more leads into the marketing funnel
- Monitoring and reacting to data and analytics
- Nurturing prospects through weekly/monthly email newsletters
- Initiating marketing strategies for content promotion to attract relevant traffic
- Reaching out to industry influencers/experts for interviews
Qualifications :
- You have at least 2 years of experience growing and engaging audiences through content.
- You are passionate about technology and have a keen interest in digital marketing & analytics.
- Ambitious, self-motivated, goal-oriented and extremely driven.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
