Skills required :

- Excellent verbal & written communication skills

- Expertise in On/Off-page SEO, SEM, competitor analysis, keyword research

- Thorough understanding of Google Core updates and changes required to accelerate ranking progression

- Demonstrated ability to correlate marketing strategy/decisions with SEO and SMO techniques and analytics data collated by marketing campaigns

- Key Tools - Google Analytics, Google Ads, AHREFS, SEMrush, Google Search Console, Google Insights, MOZ, Ubersuggest

- Organic Search Engine Optimization, Search Engine Marketing (SEM).

- Blog Posting & Backlink creation

- Social Bookmarking, Article submission, Classifieds

- Search engine friendly content development

- Define meta tags & meta description across sites

- Monitoring the Website Traffic with Google

- Demonstrated ability to handle multiple projects simultaneously, meet deadlines, effectively manage priorities and communicate progress

- Strong network within content writer / blogger community

- Certifications are a big advantage: Google Ads, Google Analytics

Key Responsibilities :

- SEO activities

- Research and monitor the activity of company competitors

- Keyword Research : - Researching the top keywords using tools such as Word Tracker, Keyword Discovery, Google Keyword Suggestion Tool, Google insights Search Tool

- Complete ownership of On page / Off page SEO

- Blog Posting & Backlink creation, Social Bookmarking, Article submission, Classifieds

- Search engine friendly content development

- Define meta tags & meta description across sites

- Monitoring the Website Traffic with Google

- Coordinate and plan with the design team for upcoming digital asset requirements for social media posts, and email campaigns etc.

Google Ads campaigns :

- Strategize, create and manage campaigns, ad groups and ads

Reporting :

- Comprehensive reporting, goal setting, ROAS projections, risks and issues

- Track and analyze website traffic flow and provide regular internal reports

- Continuously manage key performance indicators and implement remediation steps as required to achieve targets for bounce rate, dwell time, conversion rate etc.

- Measure and report ROAS of the digital strategy against periodic goals

Miscellaneous :

- Coordinate content creation

- Coordinate email marketing campaigns

- Keep yourself abreast of new trends in digital marketing, evaluate new strategies and ensure the brand is always at the forefront

- Collaborate with engineering team to implement innovative design solutions for an immersive and excellent shopper experience

- Participate in QA testing with an eye for UX related bugs / deficiencies

- Up-to-date with the latest digital monetization trends, techniques and technologies

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.