Excellent opportunity for passionate Digital Marketers with an entrepreneurial mindset to work on Direct-2-Consumer strategies for our clients in US, UK, Europe and India

Key Responsibilities:

 ROAS Management : 

- Create and continuously monitor all campaigns and ads on Facebook and Instagram

- Measure and report ROAS of the digital strategy against periodic goals, including performance of individual campaigns

- Track and analyze website traffic flow and provide regular internal reports

- Continuously manage key performance indicators and implement remediation steps as required to achieve targets for bounce rate, dwell time, conversion rate etc.

- Grow and expand company social media presence into new social media platforms

- Drive presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram

- Research and monitor the activity of company competitors

- Contribute to develop strategies for Lead generation

Digital Marketing strategy : 

- Complete ownership of digital marketing strategy for our clients and corporate brand

- Overall responsibility for strategy execution as per marketing calendar

 Content management : 

- Manage social media pages and profiles of Velocitai and its clients, content optimization for social networks such as Facebook, Twitter, Instagram, Pinterest, Quora

- Manage creation of online banner adverts and oversee management

- Write copy for email marketing campaigns

Miscellaneous responsibilities : 

- Coordinate and plan with the design team for upcoming digital asset requirements for social media posts, and email campaigns etc.

- Keep yourself abreast of new trends in digital marketing, evaluate new strategies and ensure the brand is always at the forefront

- Collaborate with engineering team to implement innovative design solutions for an immersive and excellent shopper experience

- Comprehensive reporting, goal setting, ROAS projections, risks and issues

- Participate in QA testing with an eye for UX related bugs / deficiencies

Knowledge & Skill:

- BS/MS in Human-Computer Interaction, Interaction Design, or MBA in Sales/Marketing or related disciplines

- At least 4 years of strong digital marketing experience preferably with online retail firms (experience with home-goods based eCommerce firms will be a distinct advantage)

- Certifications & Courses: Facebook, Google

- In-depth understanding of digital marketing techniques and its nuances in regional context in US, Europe and India

- Demonstrated ability to corelate marketing strategy/decisions with SEO and SMO techniques and analytics data collated by marketing campaigns

- Up-to-date with the latest digital monetization trends, techniques and technologies

- Demonstrated ability to handle multiple projects simultaneously, meet deadlines, effectively manage priorities and communicate progress

- String network within content writer / blogger community

- Effective communication skills

What's in it for employees?

- Early stage equity as per company policy

- Excellent work environment where a culture of innovation, creativity, out of the box thinking is valued and encouraged

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.