Job Responsibilities :

- Digital Marketing strategy

- Complete ownership of digital marketing strategy

- Responsibility for executing the strategy as per the marketing calendar

SEO :

- Create and manage overarching SEO strategy inclusive of content strategy, link building, and keyword strategy to increase rankings on all major search networks

- Engage bloggers and content writers to create appropriate back-links

ROI management & reporting :

- Measure and report ROI of the digital strategy against periodic goals, including the performance of individual campaigns.

- Track and analyze website traffic flow and provide regular internal reports

- Continuously manage key performance indicators and implement remediation steps as required to achieve targets for bounce rate, dwell time, conversion rate etc.

- Continually work on the Search Engine Optimization of the website(s)

Content Management :

- Create and maintain company social media pages and profiles, and optimize content for social networks such as Facebook, Twitter, Instagram, Pinterest, Quora

- Work closely with the tech support team to identify bugs in online content

- Edit and post videos, podcasts, and audio content to online sites

- Create online banner adverts and oversee the management

- Work on printed material to supplement online products

Campaign Management :

- Develop and manage digital marketing campaigns

- Coordinate and plan with the design team for upcoming digital asset requirements for social media posts, and email campaigns etc.

- Write copy for email marketing campaigns

- Attend product launches and networking events

- Social Media PPC and display advertising campaigns

- Contribute to develop strategies for Lead generation

Miscellaneous responsibilities :

- Keep yourself abreast of new trends in digital marketing, evaluate new strategies and ensure the brand is always at the forefront

- Collaborate with the engineering team to implement innovative design solutions for an immersive and excellent shopper experience

- Brainstorm with Customer Success Manager (CSM) regarding project updates, risks and issues posed to digital strategy

- Participate in QA testing with an eye for UX related bugs/deficiencies

Knowledge & Skills :

- BS/MS in Human-Computer Interaction, Interaction Design, or MBA in Sales/Marketing or related disciplines

- At least 1-3 years of strong digital marketing experience with eCommerce firms (experience with home-goods based eCommerce firms will be a distinct advantage)

- Demonstrated ability to correlate marketing strategy/decisions with SEO and SMO techniques and analytics data collated by marketing campaigns

- Up-to-date with the latest digital monetization trends, techniques and technologies

- Demonstrated ability to handle multiple projects simultaneously, meet deadlines, effectively manage priorities and communicate progress

- In-depth understanding of digital marketing techniques like SEO, SMM, PPC, content and influencer strategies in (a) UK/Europe, OR (b) India

- String network within content writer/blogger community

- Effective communication skills

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