Job Role:

- Manage all digital Marketing channels.

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Measure performance of digital marketing efforts using a variety of Social & Web analytics tools (Facebook Ad Manager, Instagram Analytics, Google Analytics, WebTrends etc.)

- Acquire insight in online marketing trends and keep strategies up-to-date

- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness

- Increase Traffic & Conversions on website.

- Increase online sales

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Be actively involved in SEO efforts (keyword, image optimization etc.)

- Expert knowledge in doing off-page and handling the Company profile by Social Media.

- Create timely and engaging content optimized for platform used and intended audience

- Managing social media online marketing activities on various social channels including joining, posting and sharing in groups, increasing followers etc.

- Build and nurture social media platform-specific communities and audiences while thoroughly monitoring website performance and take necessary steps to improve traffic

- Plan, optimize, implement and manage paid search campaigns

- Ensure PPC campaigns are up and optimized according to brief and best practice guidelines.

- Develop near and long-time paid search strategies and campaigns

- Perform keyword research and manage all bid management.

- Analyze activity and performance of all paid search campaigns and report findings back to the Manager and subsequent clients.

- Manage medium to large-sized PPC budgets.

- Assisting in the formulation of strategies to build a lasting digital connection with consumers

- Prepare online newsletters and promotional emails and organize their distribution through various channels like bulk mail & SMS platforms

- Provide creative ideas for content marketing which are necessary for social media aspects and update website & all the social media platforms.

- Maintain partnerships with media agencies and vendors if required

- Monitor competition and provide suggestions for improvement

Skill(s) required:

- Proven track record with demonstrated success

- Must be target driven and target achiever

- In depth knowledge of all different digital marketing channels

- Good knowledge and experience with online marketing tools and best practices

- Understanding of all social media channels

- Passion for social media and internet marketing industries

- Keep pace with social media and internet marketing industry trends and developments

- Skills and experience in creative content writing

- In depth knowledge of social media paid advertising campaigns including Facebook, LinkedIn Instagram, Pinterest and Twitter.

- Experience including but not limited to Facebook, LinkedIn, Google+, Google Communities, Twitter, Flickr, YouTube, Pinterest, Instagram and more.

- Analyse and report social media actions on a monthly basis for successes and new opportunities.

- Working knowledge of ad serving tools (e.g., DART, Atlas)

- Perfect knowledge of social media & web analytics tools (e.g. Facebook Adwords, Instagram Insights, Google Analytics, NetInsight, WebTrends etc.)

- Excellent communication and interpersonal skills

- Should be a team player and knows how to manage team

- Analytical mindset and critical thinking

Location: Shahpur Jat (South Delhi)

Working Days: 6 days a week

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