Vedantu - Executive - Copywriting (2-5 yrs)
- Exceptional writing skills - the ability to draft clear, compelling copy for different marketing mediums
- Interpret creative briefs to develop and produce creative concepts through execution on assigned projects. Develop a clear understanding of the campaign objectives & provide copy solutions accordingly
- Should have experience in writing copy for digital brands for ATL/BTL/Digital mediums with proficiency in both English (IMP) & Hindi language
- Ability to write both display and video ad content, including scripts
- Able to change customer perceptions and behavior with compelling concepts and copywriting
- Should be creative, innovative & able to easily adapt to rapid changes in market/consumer behavior
- Research and understand brand needs and target audiences, through online searches, reviews of existing research, interviews, and consumer research
- Should be able to work on multiple projects and lead copy efforts with the copy team.
- Should be able to work with a team of designers to creatively bring out campaigns and communication with clarity
What the candidate Needs :
1. Bachelor's degree
2. Minimum 2 years of experience in working with a digital brand. Can be from the brand or agency side.
3. Must be able to identifying target audiences and devising digital campaigns that engage, inform, and motivate students
4. Obsession over the quality of work
5. Ability to work across multiple teams through influence to drive projects to completion
6. Proven ability to manage multiple deliverables at one time to meet aggressive deadlines
7. Impeccable attention to detail, excellent grammar and copy-writing skills
8. Must have at least 1 year of experience in the edtech/education industry as a copy or content writer.
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