WhatsApp Marketing Executive

Position Overview :

- As a WhatsApp Marketing Executive, you will be responsible for developing and implementing effective marketing strategies using the WhatsApp platform. Your primary objective will be to leverage the power of WhatsApp to engage with customers, drive brand awareness, and generate leads.

Key Responsibilities :

1. WhatsApp Marketing Planning and Execution :

- Develop a deep understanding of target audiences and tailor messaging and content accordingly.

- Plan and schedule WhatsApp messages, broadcasts, and automated responses for optimal reach and impact.

- Coordinate with the design team to create visually appealing and compelling WhatsApp media, such as images, videos, and GIFs.

2. Customer Engagement and Relationship Management :

- Interact with customers on WhatsApp, respond to inquiries promptly, and provide personalized assistance.

- Build and nurture customer relationships through regular engagement, sharing valuable content, and offering special promotions or discounts.

- Use WhatsApp's interactive features, such as surveys, polls, and quizzes, to encourage customer participation and feedback.

Lead Generation and Conversion :

- Implement lead generation strategies on WhatsApp, including opt-in campaigns, landing pages, and data collection forms.

- Qualify leads obtained through WhatsApp and facilitate the conversion process by providing relevant information and guiding them through the sales funnel.

- Collaborate with the sales team to ensure seamless lead handover and alignment of marketing efforts with sales goals.

3. Analytics and Reporting :

- Generate regular reports on campaign performance, highlighting insights, trends, and areas for improvement.

- Utilize data-driven insights to optimize WhatsApp marketing strategies and tactics continually.

4. Compliance and Best Practices :

- Stay updated with WhatsApp's terms of service, policies, and guidelines to ensure compliance in all marketing activities.

- Adhere to best practices for WhatsApp marketing, including respecting users' privacy, obtaining proper consent, and maintaining high-quality standards.

Qualifications and Skills :

- Bachelor's degree

- Strong understanding of WhatsApp's features, functionalities, and best practices for marketing.

- Excellent written and verbal communication skills, with the ability to craft engaging and persuasive content.

- Familiarity with customer relationship management (CRM) systems and marketing automation tools.

Benefits :

- Flexible working hours

- 6 - Days working culture (Alternate Saturday)

- Health Insurance Benefits

- Tenure Recognition and Awards

- Leave Benefits as per Milestones

- Performance Linked Growth Opportunities

- Out of Term Appraisals

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