Talent Acquisition Specialist at VasyERP Solutions Pvt. Ltd.
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VasyERP Solutions - Manager - Social Media (5-8 yrs)
About Us:
VasyERP (Funded by Reliance Industries) is an Ahmedabad situated young start-up working into cloud-based ERP products. We design and develop ERP & point of sale (POS) platforms for manufacturing and retail industries in India and internationally.
About the role:
As a Social Media Manager, you will be responsible for creating and implementing social media strategies, manages online communities, generates engaging content, analyzes performance, and builds brand presence across various platforms.
Roles & Responsibilities:
- Strategy and Planning: Develop and implement social media strategies aligned with business goals, understanding target audiences and identifying relevant platforms.
- Content Creation: Produce engaging and high-quality content, including text, images, videos, and graphics, ensuring consistency with brand voice and style.
- Performance Analysis: Track social media performance, analyze data, identify trends, and make data-driven decisions to optimize strategies.
- Brand Management: Maintain a consistent brand image and voice across all social media platforms, ensuring alignment with overall marketing efforts.
- Copywriting: Craft compelling and persuasive copy for social media posts and campaigns.
- Paid Campaign: Plan and execute paid social media advertising campaigns to drive engagement, increase followers, and boost conversions.
- Lead Generation: Experience in social media advertising and optimizing posts for conversions.
Candidate Requirement:
- 5+ years of experience working into Social Media Marketing
- Extensive knowledge of a variety of current social media platforms
- Developing and executing content calendars
- Creating effective social media marketing campaigns, paid campaigns, Ads etc.
- Solid knowledge of SEO, keyword research and Google Analytics
- Hands on experience in content management
Good to Have:
- Significant experience leading a brand's social media initiatives
- Familiarity with web design
- Exposure in Interpret data, identify trends, and make data-driven decisions to optimize social media performance.
