HR at Vastech Solutions Pvt Ltd
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Vastech - Manager - Product Marketing (5-10 yrs)
Job brief :
- We are looking for a Product Marketing Manager to lead our outbound marketing activities. You'll be responsible for presenting our products in ways that will strengthen our brand and boost sales.
- For this role, you be a creative and quantitative thinker. You should be familiar with various product marketing techniques, like email campaigns and pricing strategies.
- Your goal will be to develop and implement the most profitable plans to position and promote our products.
Responsibilities :
- Studying the company's products and their benefits for users.
- Developing effective marketing strategies and plans.
- Working with design, acquisition and other teams to promote products.
- Translate technical details into benefits for the user.
- Follow and analyze market trends to position products.
- Develop product marketing strategies (pricing, advertising, product launching)
- Craft compelling messages across marketing channels (landing pages, ad campaigns)
- Work with various teams (design, content, acquisition, product, sales) to implement strategies
- Test marketing product features, releases and ad copy
- Evaluate projects using relevant KPIs and feedback from existing and prospective customers
Requirements :
- Proven experience as a Product Marketing Manager, Brand Manager or similar role.
- Background in design and copy-writing is a plus.
- Experience in market analysis.
- Familiar with product marketing tactics (e.g. integrated marketing campaigns).
- Working knowledge of web analytics tools (Google Analytics, WebTrends).
- Excellent communication skills.
- Keen eye for detail.
- Creativity.
- Analytical mind and strong quantitative skills
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