As a Digital Marketing Executive / Sr. Executive you will be responsible for handling digital marketing activities for the company. This includes working on pay per click advertisements, social media marketing and management, website management and search engine optimization with the help of external agencies. You are given the task for increasing digital brand awareness and attracting new customers to Varthana's student loan business. You should be able to understand our brand/product messaging and different channels of communication. You will be working with both internal and external stakeholders at Varthana.

Specific Job Description:

- Develop and implement a strong Digital Marketing plan with the help of Marketing team members and as per business goals and objectives.

- Execution and monitoring of pay per click campaigns on different channels

- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

- Identify trends and insights and optimize spend and performance based on the insights.

- Social media marketing and management: Develop a distinct social media presence by attracting high numbers of followers/likes/shares/comments through posts

- SEO: Along with external agencies develop strategies to increase the number of visitors to a website, improve the search engine ranking of targeted keywords and generate leads

- Website Management: Collaborate with external and internal stakeholders for optimizing the company website pages, blogs, articles, customer stories etc.

- Conduct keyword research and web user statistics reporting

- Dispatch and monitor email marketing campaigns

- Brainstorms new and creative growth strategies through digital marketing.

- Maintain digital dashboard of several different social media accounts and performance metrics

- Well-versed with Digital media marketing and communication.

- Creating a social media calendar for social media posts creation and posting with the help of the marketing team.

Digital Marketing Executive Requirements :

- Bachelors/Masters degree in Marketing, Digital Marketing or a related field.

- A minimum of 2-5 years experience in core digital marketing areas

- Highly computer literate with capability in Email, MS Office or Google Workspaces and related business and communication tools.

- Content writing experience would be an added advantage for all media platforms.

- Proven social media management and seo expertise

- Solid Knowledge on website and analytics tool

- Excellent written and verbal communication skills.

- Works well under pressure and meets tight deadlines.

- Strategic and creative mindset.

- Meticulous attention to detail.

- A portfolio of work available for review

Company Background :

- Varthana is the largest education finance company in India headquartered in Bengaluru. Started in 2013, the organization now has its presence in 15 states, 41 branches, and 150 spokes across India, with the goal of transforming affordable education in India. It caters to the needs of affordable private school owners by providing financial assistance and academic support through its School loan business and is strongly committed to serving the domestic students attending college, technical training and short-term courses, or postgraduate studies by providing them with necessary loans to pursue their dream course through the Student loan business.

- Varthana loans are custom-built to suit the wide range of projects that help leaders and educators unlock their school's potential, as well as for college going students to achieve their educational goals. Varthana has successfully served over 9000 affordable private schools in 15 states which educate more than four million students and employ more than 100,000 teachers. Varthana has also partnered with over 1500+ educational institutions and financed over 9000 economically disadvantaged students spread across multiple cities in India through its Student loan business. A pioneer in the affordable education sector, Varthana is constantly in search of new opportunities to expand its horizon. It is more than a financial institution. Varthana is known for its beyond loan services, including academic and management solutions customized for affordable private schools. By offering this support, the organization is helping and equipping independent leaders in their school's growth and development.

- Varthana's vision is to understand and address the challenges that school leaders face on a daily basis and to help them realize their full potential. Another goal is to support students to excel in their studies and achieve their dream careers. Varthana aims to make education accessible to over 10 million students by 2025 and offers a great opportunity to grow, learn and take on significant responsibilities in dynamic and fun work culture, and also offers a unique opportunity to do some very satisfying work that will significantly contribute to India's future.

Our Services

School Loans : We aim to meet the needs of affordable private school owners by providing loan capital so they can expand their infrastructure, invest in teacher training, and introduce new learning methods into their classrooms.

Student Loans : We provide timely loans and support to domestic students attending college, technical training and short-term courses, or postgraduate studies.

Academic Solutions : We also support schools with academic and management solutions that help school leaders deliver an excellent education to their students and be recognized as the top school in their community.

Employee Benefits :

- Along with Best-in-Industry compensation, we offer benefits that go beyond the CTC.

- Learning & Development: State-of-class Learning Facilities, International Certifications, In-house Workshops & Learning Sessions, Self Learning Programs, 1:1 Coaching Discussions

- Professional Growth & Development: Talent Development Programs including Career Mapping, Internal Job Postings, Managerial & Leadership Development Workshops, and Further Education Program

- Motherhood Benefits: Extended Maternity leaves, Flexible work arrangements, and Child Care Benefits

- Health and Wellness: Life and Health Insurance, Weekly Wellness Sessions, Health Risk Assessment, Annual Health Check-ups, Gym Memberships, Tele Consultation, and Psychological Counselling

- Financial Benefits: Financial Assistance Program, Travel & Expenses Reimbursements, and Tax Saving Options

- Fun at Work: Office Parties, Team Outings, and Utsav Celebrations

We have a 5-day work week, a transparent, flexible, and open-door work environment that fosters innovation & learning. We are also Great Place to Work- certified for four consecutive years! India's 100 Best Companies to Work and India's top BFSI companies for three consecutive years and we are also among India's top Best Workplaces for Women.

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