As Assistant Manager - Corporate Communications & PR you will be responsible for handling Public Relations, External and Internal Communication for the company. This includes working with PR Agency for sourcing media opportunities for CXOs, drafting and distributing the media stories including Press Releases and Brand/Product stories, coordinating with media executives for bridge building meetings, events/conferences/other PR related activities. The role also includes coordinating with the Human Resources team for employer branding and internal communication activities to attract new talent and retain the top talent at Varthana. You will be responsible for increasing Varthana's brand visibility and building a strong value proposition in the traditional & digital media, and the public domain. You are also expected to drive campaigns and communications for current employees and future employees.

Specific Job Description :

PR :

- Develop and implement a strong Public Relations plan with the help of PR Agency, Marketing Team Members as per business goals and objectives.

- Drafting and distribution of press releases and brand/product stories in the media.

- Measure, report and analyze the performance of the Press Release and stories circulated in the media.

- Identify and keep a track of key personnel of top media outlets including mainline news dailies, financial news outlets, education/banking magazines, regional/local newspapers etc.,

- Coordinate with the PR Agency and Internal/External stakeholders for organizing the bridge building meetings, PR roundtables & events, and customer events

- Working closely with the internal team in identifying the right customers for customer stories/videos. Coordinating with an internal team and agency for creating stories/videos.

Corporate Communication :

- Develop and implement a strong Corporate, Internal Communications and Employee Engagement Plan with the help of Marketing and HR Team Members as per business goals and objectives.

- Coordinate with the Different functions and HR Team for creating corporate campaigns, employee engagement campaigns and events for Varthana.

- Drafting Corporate Comms, internal communications and employee branding content in collaboration with the Different Functions and HR Team.

- Own and optimize the impact page, career page and company LinkedIn pages as per the requirements

- Create stories of the leadership team, employees and branches/locations of Varthana.

- Measure, report and analyze the performance of the campaigns, communications and stories circulated internally and externally as per the KPIs

Corporate Communications and PR Requirements :

- Bachelors/Masters degree in Public Relations/Marketing/Corporate Communications or a related field.

- A minimum of 3-5 years experience in core Public Relations or Marketing/Corporate/Internal Communications

- Highly computer literate with capability in Email, MS Office or Google Workspaces and related business and communication tools.

- Proven public relations and communications expertise

- Solid Knowledge on drafting Press Release, Media Stories and Internal communications.

- Excellent written and verbal communication skills.

- Works well under pressure and meets tight deadlines.

- Strategic and creative mindset.

- Meticulous attention to detail.

- A portfolio of work available for review.

Company Background :

- Varthana is the largest education finance company in India headquartered in Bengaluru. Started in 2013, the organization now has its presence in 15 states, 41 branches, and 150 spokes across India, with the goal of transforming affordable education in India. It caters to the needs of affordable private school owners by providing financial assistance and academic support through its School loan business and is strongly committed to serving the domestic students attending college, technical training and short-term courses, or postgraduate studies by providing them with necessary loans to pursue their dream course through the Student loan business.

- Varthana loans are custom-built to suit the wide range of projects that help leaders and educators unlock their school's potential, as well as for college going students to achieve their educational goals. Varthana has successfully served over 9000 affordable private schools in 15 states which educate more than four million students and employ more than 100,000 teachers. Varthana has also partnered with over 1500+ educational institutions and financed over 9000 economically disadvantaged students spread across multiple cities in India through its Student loan business. A pioneer in the affordable education sector, Varthana is constantly in search of new opportunities to expand its horizon. It is more than a financial institution. Varthana is known for its beyond loan services, including academic and management solutions customized for affordable private schools. By offering this support, the organization is helping and equipping independent leaders in their school's growth and development.

- Varthana's vision is to understand and address the challenges that school leaders face on a daily basis and to help them realize their full potential. Another goal is to support students to excel in their studies and achieve their dream careers. Varthana aims to make education accessible to over 10 million students by 2025 and offers a great opportunity to grow, learn and take on significant responsibilities in dynamic and fun work culture, and also offers a unique opportunity to do some very satisfying work that will significantly contribute to India's future.

Our Services

School Loans: We aim to meet the needs of affordable private school owners by providing loan capital so they can expand their infrastructure, invest in teacher training, and introduce new learning methods into their classrooms.

Student Loans: We provide timely loans and support to domestic students attending college, technical training and short-term courses, or postgraduate studies.

Academic Solutions: We also support schools with academic and management solutions that help school leaders deliver an excellent education to their students and be recognized as the top school in their community.

Employee Benefits

- Along with Best-in-Industry compensation, we offer benefits that go beyond the CTC.

- Learning & Development: State-of-class Learning Facilities, International Certifications, In-house Workshops & Learning Sessions, Self Learning Programs, 1:1 Coaching Discussions

- Professional Growth & Development: Talent Development Programs including Career Mapping, Internal Job Postings, Managerial & Leadership Development Workshops, and Further Education Program

- Motherhood Benefits: Extended Maternity leaves, Flexible work arrangements, and Child Care Benefits

- Health and Wellness: Life and Health Insurance, Weekly Wellness Sessions, Health Risk Assessment, Annual Health Check-ups, Gym Memberships, Tele Consultation, and Psychological Counselling

- Financial Benefits: Financial Assistance Program, Travel & Expenses Reimbursements, and Tax Saving Options

- Fun at Work: Office Parties, Team Outings, and Utsav Celebrations

We have a 5-day work week, a transparent, flexible, and open-door work environment that fosters innovation & learning. We are also Great Place to Work- certified for four consecutive years! India's 100 Best Companies to Work and India's top BFSI companies for three consecutive years and we are also among India's top Best Workplaces for Women.

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