HE Generalist at Varroc Engineering Ltd
Views:140 Applications:31 Rec. Actions:Recruiter Actions:7
Varroc Engineering - Lead - Product Marketing (3-15 yrs)
Lead - Product Marketing (Varroc Engineering - Aftermarket Division)
Base Location : Aurangabad, Maharashtra
Role Summary :
- This is a strategic role which will understand the market potential for the product portfolio, customer needs and our offerings, prepare GTM (go to Market) strategy, competition analysis and will create a marketing program to increase the sale & profitability of the product category.
Type of Role : Individual Contributor - Travel %: 30-40%
Ideal Profile :
- Academics : MBA (good to have, not mandatory), B.Tech. preferred
- Experience : 3-15 years of experience in Product Marketing, preferably managing new product development, marketing strategy
- Strong knowledge/interest in the automobile industry preferred
Reports to : Operations Head (closely working with Pan India Sales team and Business Leadership team)
Market Research :
- Conduct the market research and estimate the potential analysis of particular product category.
- Identify feasibility, customer requirement, and competitive scenario.
- Develop and implement a comprehensive category strategy aligned with overall business objectives.
- Collaborate with cross-functional teams to align category business plans.
Product Portfolio Management :
- Curate and manage the product portfolio within the assigned category.
- Analyse product performance and make data-driven plans.
- Ensuring product profitability through optimum scheme spends & cost optimization.
- Introduce new products to enhance the category offering and meet business potential.
Sales Strategy & Execution Plan :
- Develop and execute strategies to drive category sales and achieve revenue targets.
- To create effective promotions and pricing strategies.
- Understand Value Proposition - Understanding Customer Needs and our Offering.
- Prepare Competition analysis and Pricing Strategy
- Design & develop Sales promotional schemes to increase the sales & profitability.
Marketing & Promotions :
- Create effective marketing promotions and activation programs.
- Coordinate with third party agencies to carry out activations.
Vendor Management :
- Suggest technological developments affecting the demand scenario with time (e.g. trends in BS6, NPD for Honda/Hero/TVS bikes etc.)
- Establish and maintain strong relationships with vendors and suppliers.
- Coordinate with VD team for favorable terms, pricing, and contractual agreements to optimize margins.
Cross-Functional Collaboration :
- Work closely with marketing teams to create impactful campaigns and promotions.
- Collaborate with the supply chain and operations teams to ensure optimal inventory levels and on-time delivery.
- Conducting training and product knowledge sessions for the sales team
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
