HR Manager at Varmalla Hospitality Pvt. Ltd
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Varmalla Hospitality - Social Media Marketing Role (2-4 yrs)
Social Media Marketing Specialist
This role is responsible for the day to day activities and campaigns across social media networks including Facebook, Twitter, LinkedIn, Google+, YouTube, Instagram and Pinterest.
Key Functional Responsibilities :
- Social Media Program
- Manage social media day to day activities
- Create the social media strategy
- Create and maintain a social media editorial calendar and posting schedule
- Write editorial content
- Seed content into social networks
- Manage presence in social networking sites
- Engage in conversations and answer questions
- Build a brand ambassador network
- Monitor the activities of main competitors in social media
- Monitor social space for brand and related topics and conversations
Social Media Campaign :
- Manage social media campaigns
- Execute social media campaigns on budget
- Manage a blogger outreach program
- Post and comment on relevant blogs
Creativity :
- Convey ideas in a clear and precise manner
- Develop creative, innovative and relevant campaigns to achieve business objectives
- Must be imaginative and curious about the world and brand
Reporting :
- Analyse and evaluate the social media programs and campaigns
- Report on effectiveness of the programs and campaigns
Experience :
- 2+ years experience
- Strong passion for social media and a desire to try new and innovative content across the social media
- Knowledge of popular social tools Exposure to branding is preferred
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