About us :

Varmalla Hospitality founded in 2017, is India's most Trusted Luxury Wedding Planning Destination. From your jewelry to the decor on your big day, Varmalla Hospitality is your one-stop solution for all your wedding needs.

India's most Trusted Luxury Wedding Planning Destination, with overall 15 years of excellent experience and 11,000 vendors and trusted partners, we make sure we meet our clients' requirement and make their wedding comes to life exactly as they wish for.

Varmalla Hospitality is looking for a Digital Marketing Manager to join us and seeks growth with the organization.

We are into :

- Luxury Weddings

- Guest Accommodation

- Destination Weddings

- Premium Vendors

- Hospitality & RSVP

Position : Executive /Sr. Executive - Digital Marketing

Experience : 2-4 years

Responsibilities and Duties :

- Lead Traffic and demand generation planning and execution through effectively managing all paid and organic digital channels, including, but not limited to Facebook, Google, Affiliates.

- Drive organic growth for our website across different businesses. Lead the overall organic growth strategy with a platform-specific approach which entails clear cut action points for growth of mobile app and desktop/wap search traffic.

- Lead both on-page and off-page organic strategy and work closely with product and tech teams for various implementations.

- End to end ownership of the channel. Cross-functional working to drive growth for the Channel.

- Effectively and efficiently manage campaigns (Facebook, Google, Affiliates) for new user acquisition. The focus will be on driving consistent growth and improve efficiency at the same time.

- Manage campaigns on the above channel with focus as per the business requirement to scale and optimize cost.

- Focus on innovative digital marketing ideas to drive growth.

Job Responsibilities :

- Responsible for overall Digital Marketing strategy and execution with expertise on both Organic & Paid digital marketing.

- The role also involves extensive coordination with several flanking departments: product, technology, sales and design on a regular basis.

The experience can be broadly summarized under the following heads :

- Ownership and Accountability for marketing, budgeting, and quarterly targets.

- Managing SEM, SEO, Display Networks, Affiliates and Mobile App Marketing for all business verticals (Hotels, Holidays, Flights, etc.).

- Creating an effective Strategy for SEO with a dual focus on Off-page and On-page.

- Being updated about latest Google innovations and updated on SEO & SEM.

- Responsible for Pay Per Click (PPC) campaigns on Google, Yahoo for our website.

- Works for various Microsites for holiday vertical business.

- Achieving ROI (Return on Investment) for all paid marketing ads by efficient management and optimization.

- Achieving Scale of Bookings at optimum Cost by maintaining CPA (Cost per Acquisition) & CPL (Cost per Lead).

- Manage and mentor a high-performance team.

- Report progress to our top management through effective and comprehensive reports.

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