Executive / AM - Digital Marketing

Responsibilities and Duties :

- Lead Traffic and demand generation planning and execution through effectively managing all paid and organic digital channels, including, but not limited to Facebook, Google, Affiliates.

- Drive organic growth for our website across different businesses. Lead the overall organic growth strategy with a platform specific approach which entails clear cut action points for growth of mobile app and desktop/wap search traffic.

- Lead both on-page and off-page organic strategy and work closely with product and tech teams for various implementations

- End to end ownership of the channel. Cross-functional working to drive growth for the Channel.

- Effectively and efficiently manage campaigns (Facebook, Google, Affiliates) for new user acquisition. Focus will be on driving consistent growth and improve efficiency at the same time

- Manage campaigns on the above channel with focus as per business requirement to scale and optimize cost

- Focus on innovative digital marketing ideas to drive growth.

Job Responsibilities :

- Responsible for overall Digital Marketing strategy and execution with expertise on both Organic & Paid digital marketing.

The role also involves extensive coordination with several flanking departments: product, technology, sales and design on a regular basis. The experience can be broadly summarized under the following heads:

- Ownership and Accountability for marketing, budgeting and quarterly targets.

- Managing SEM, SEO, Display Networks, Affiliates and Mobile App Marketing for all business verticals (Hotels, Holidays, Flights, etc.)

- Creating effective Strategy for SEO with dual focus on Off-page and On-page.

- Being updated about latest Google innovations and updated on SEO & SEM.

- Responsible for Pay Per Click (PPC) campaigns on Google, Yahoo for our website.

- Works for various Microsites for holiday vertical business.

- Achieving ROI (Return on Investment) for all paid marketing ads by efficient management and optimisation.

- Achieving Scale of Bookings at optimum Cost by maintaining CPA (Cost per Acquisition) & CPL (Cost per Lead).

- Manage and mentor a high-performance team.

- Report progress to our top management through effective and comprehensive reports.

About us :

Varmalla Hospitality Pvt. Ltd. is India's Trusted Luxury & Destination Wedding Management Company. From top-notch services to the unparalleled guest management - Varmalla.com is the one-stop solution for all your wedding needs. Apart from that, be it lush decorations, vibrant pre-wedding photography, or finding the best flavours for the wedding, we have all in our itineraries under one roof. Thus, if you're looking for premium weddings be it luxury or destinations around the globe, then your search for wedding partner stops here.

Our collaborations with premium hotels and resorts like ITC, Hyatt, JW Marriott, Taj Hotels, The Leela, and more will make your wedding destination a memorable one. In short, we fulfil your wedding needs by providing end-to-end wedding solutions, hassle-free guest management, exclusive access to the destination wedding locations, and promise of Quality, Affordability, and Exquisite moments to cherish forever.

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