Talent Acquisition Specialist at VAP Group
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VAP Group - Marketing Operations Professional - Hubspot (5-10 yrs)
Role :
- Help solve key challenges, such as attribution, lead routing and follow-up, program automation, data accuracy, funnel analysis, and forecasting for all marketing motions (self-serve, channel and sales-led for new acquisition and customer growth).
- Provide analytics reports and dashboards in HubSpot and 3rd party BI tools
- Orchestrate campaigns in HubSpot, including the set-up and back-end workflows needed to launch and measure marketing activities effectively.
- Manage reporting, KPIs, marketing dashboards, conversion tracking, and campaign insights.
- Improve, monitor, and maintain contact and account data quality, ensuring accuracy and minimizing flawed or incomplete data.
- Establish, maintain, and improve scalable processes across systems that ensure best practices for the marketing team to perform optimally in respective roles.
- Hubspot automation
- Database/contact management via HubSpot
- Customer life cycle management
- Sales process management
What you need :
- 5+ years of marketing, operations or analytics experience in a B2B technology or services environment.
- Deep understanding of HubSpot and how 3rd party integrations and APIs can help enable marketing automation.
- Proficiency in marketing methodologies, such as automation, account-based marketing, campaign management, and lead nurturing.
- Superior analytical and problem-solving skills. Comfort analysing and visualizing data in Excel, HubSpot, and BI tools.
- A deep understanding of the customer journey. Experience with data augmentation, lead routing, and lead scoring is a plus.
- Familiarity with a broad spectrum of marketing technologies, including but not limited to HubSpot, ZoomInfo, Demandbase, and Google Analytics.
- Comprehensive knowledge of HubSpot, including its integration with third-party tools and APIs to facilitate marketing automation.
