Valmiki Group - Search Engine Optimization Analyst (1-3 yrs)
SEO Analyst :
- Develop and manage digital marketing campaigns(Facebook, Google Ads, LinkedIn Ads)
Keyword Research and Analysis :
- Conduct in-depth keyword research to identify relevant keywords and phrases.
- Analyze keyword performance and adjust strategies accordingly.
On-Page SEO :
- Optimize website content, including titles, meta descriptions, and headers.
- Improve website structure and internal linking.
- Ensure mobile-friendliness and fast page load times.
Off-Page SEO :
- Build high-quality backlinks from reputable websites.
- Monitor and manage backlink profiles.
Technical SEO :
- Identify and resolve technical SEO issues, such as broken links and 404 errors.
- Optimize website structure and XML sitemaps.
Analytics and Reporting :
- Track and analyze website performance using tools like Google Analytics.
- Generate regular reports on key metrics and insights.
- Monitor industry trends and competitor activities.
Content Strategy :
- Collaborate with content teams to develop SEO-friendly content.
- Optimize content for search engines and user experience.
PPC & Google Ads :
Campaign Management :
- Create, launch, and manage effective PPC campaigns on Google Ads.
- Optimize campaigns for maximum ROI, including bidding strategies, ad copy, and landing page optimization.
Ad Copy Writing :
- Write compelling and persuasive ad copy that resonates with target audiences.
- A/B test ad variations to improve performance.
Landing Page Optimization :
- Create high-converting landing pages that align with ad campaigns.
- Optimize landing pages for conversions and user experience.
Required Skills and Qualifications :
- Strong understanding of SEO principles and best practices.
- Experience with PPC advertising, particularly Google Ads.
- Proficiency in Google Analytics, Google Search Console, SEMrush, or Ahrefs.
- Experience with HTML, CSS, and JavaScript.
- Excellent analytical and problem-solving skills.
- Strong attention to detail.
- Ability to work independently and as part of a team.
- Excellent communication and interpersonal skills.
