Valiance Solutions - Marketing Analyst (1-4 yrs)
About Us
- Valiance is a global AI & Data analytics firm helping clients build cutting-edge technology solutions for digital transformation.
- We work with some of the marquee brands across India, US and APAC to build transformative solutions for Credit Risk, Fraud, Predictive Maintenance, Quality Inspection, Data lake, IOT analytics etc.
- Our team comprises 100+ professionals across Machine Learning, Data Engineering & Cloud expertise.
Job Description:
We are seeking a skilled Analyst to join our team.
The primary responsibility will be to analyze marketing funnels to optimize campaign performance.
Key Responsibilities:
- Conduct web analytics to track and report on key performance indicators.
- Analyze digital campaign data to assess effectiveness and optimize strategies.
- Utilize campaign analytics to provide actionable insights for marketing team.
- Present findings independently to the team in a clear and concise manner.
Skills Required:
- Excellent communication skills with the ability to present work effectively.
- Strong analytical and problem-solving abilities.
Location: Gurgaon(WFO)
- The ideal candidate should have 1-4years of experience in web analytics, digital campaign analytics, and campaign analytics.
- Functional skills: 1-4 years of experience in AB testing, web analytics, digital campaign analytics, campaign analytics.
- Technical skills: Proficient in SQL; knowledge of Python is a plus
