vakilsearch.com - Marketing Generalist Required (3-10 yrs)
Responsibilities:
- Build, scale and optimize offline marketing programs against strict CPA targets and ROI Goals
- Test and scale channels including TV, direct mail, radio, OOH, print and streaming
- Manage offline channel leads and agencies to maximize channel performance and ensure outstanding campaign execution.
- Coordinate measurement, forecasting and budget reconciliation of offline channels
- Effectively communicate marketing results and analysis to relevant internal and agency stakeholders
- Marketing operations management. Vendor management.
Requirements:
- Bachelor's Degree required with a focus on business or analytics preferred. MBA preferred.
- 02 - 05 years of experience managing, developing, and growing a team
- Minimum 03 years of direct response marketing experience, specifically working with offline channels
- Approaches projects through a data-driven and analytical lens.
- Proven track record of managing external partners, creative agency, media agency etc.
- Should have prior expertise of planning & executing on ground activations.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
