Leadership Role - Marketing

This role is responsible for delivering 3 goals - Increasing organic traffic to the website, high traffic to leads conversion and increasing online revenues. For these goals, the role will need to work with a team to create engaging content for SEO, lead generation and email marketing; Transform product messaging into content that maps to the buyer's and sales journeys and delivers assets that engage throughout a customer's journey.

Specific responsibilities include :

- Develop the content strategy and creating assets such as videos, eBooks, web pages, emails, qualification call scripts, sales tools, data sheets, white papers and infographics

- Lead Social Media content strategy to build the VakilSearch and Libra brand and to engage with users

- Increasing organic leads through website and through email marketing

- Researching keywords and content to support search engine optimization (SEO) and optimizing web content based on results.

- Analyze and report on the impact of the content on conversions, and work with the web and analytics teams to optimize content.

- Optimize email campaigns against key metrics including open and click through rates, and registration conversion rates.

- Work with designers to develop creative content for acquisition and retention campaigns.

- Manage a process of iterative A/B testing to continually improve performance through optimized messaging and targeting.

- Continuously track and improve traffic, traffic to leads and leads to online revenue metrics

Experience :

- Bachelor's degree in Marketing (MBA preferred but not required)

- Ideally 6+ years experience

- Proven work experience in B2B acquisition and/or retention programs

- Demonstrated experience of increasing organic traffic for websites with monthly organic traffic of more than 100k unique visits

- Strong understanding of inbound, content marketing and SEO

- Strong written and verbal communications skills, and analytical skills

- Experience with Google Analytics

- Experience with email tools tools like Hubspot, Drip, Cheetahmail or Pardot

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.