The Key responsibilities involve in generating ideas and creating content for social media platforms, digital marketing campaigns, and community outreach programs, marketing materials overseeing content for VakilSearch Services and to raise brand awareness

I Responsibilities and Accountabilities:

- Co - ordinate with the head of Marketing to drive creative content for customer interactions across multiple touch points & channels in their journey

- Manage the copy for PPC campaigns, creative content for landing pages, customer engagement e - mailers/SMS / Whatsapp messaging, Social Media campaign ideas

- Conduct high-quality research and interviews

- Edit and proofread copy as needed

- Use SEO principles to maximize copy's reach

- Source images and other content

- Track performance of your copy

- Work with the lead generation teams to manage edits & revisions on the campaign copy on a regular basis.

II Skill Set & Personality Traits required:

- Proven experience of at least 2 years as a Digital Copywriter with a B2C/D2C organization.

- Demonstrate how you would measure success of your copy.

- Well written and established portfolio.

- Understanding of Legal, Taxation and Compliances for small businesses.

- Knowledge of Google Analytics & Ad Manager, as well as other Ad Platforms, and can collaborate effectively with the PPC team as well as other marketing functions

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