Recruiter at Vaibhav Global Limited
Views:164 Applications:47 Rec. Actions:Recruiter Actions:2
Vaibhav Global - Digital Marketing Analyst (3-7 yrs)
Digital Marketing Analyst
Roles and Responsibilities:
1. Develop, implement, and manage Amazon PPC Campaigns, Video and Display ads, Walmart campaigns, Social media and Paid Marketing for Marketplace business.
2. Demonstrate ability to work at the planning level (generating bold and innovative ideas for growth via paid & social channels) and at the tactical level (managing advertising campaign execution, creating, and optimizing campaigns, analysing traffic data and solving problems).
3. Continuously monitor & improve tracking, attribution, and overall data to analyse key metrics including cost per acquisition, quality of the traffic by source, and ROI /KPIs.
4. Work with the design and content team to create a variety of content pieces and creatives as per the requirements of the business.
5. Constantly optimize and A/B test different type of campaigns and other elements like ad copies and creatives, landing pages.
6. Ensure campaigns follow best practices and latest guidelines of paid and social media platforms.
7. Must manage the cost/spend ratio, budget allocation.
Requirements:
1. Must have minimum 3 years of experience in Digital Marketing (SMM/SMO and Paid/Display advertising) and at least 1 year of experience in Amazon advertising.
2. Bachelor's degree in Business, Marketing or equivalent is preferable.
3. Experience in optimizing landing pages and user funnels.
4. Excellent English communication skills.
5. Excellent understanding of Google Analytics, Attribution Modelling and A/B Testing.
6. Strong analytical skills and data-driven thinking
7. Working knowledge of HTML, CSS, and JavaScript development.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
