Recruiter at Vadilal Industries Limited
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Vadilal - Assistant Manager/Manager - Branding - International Business (4-10 yrs)
Base Location - Corporate Office, Ahmedabad
Pref - FMCG, Food Processing, Dairy Industries, Creative Agency
- Lead efforts to strengthen the portfolio of established Vadilal products that will deliver expected market share and margin.
- Implement and evaluate new Vadilal product launches in USA & international markets and manage existing product portfolio to achieve brand goals and objectives.
- Create and develop integrated marketing plans aligned with marketing strategy to deliver on brand and marketing objectives for company.
- Coordinate marketing, advertising and promotional activities and collaborate with colleagues to implement new programs and initiatives.
- Lead multi-channel marketing campaigns within key markets and industries on behalf of company.
- Identify new product opportunities and implement new product development strategies to capitalize on these new possibilities. Oversee driving the change in product profile and increasing presence of Vadilal products.
- Manage all marketing/branding positions including delegation, review of work, professional development and performance management.
- Any other job that has been assigned from time to time.
- Present and execute creative ideas for marketing activities
- Help develop and optimize marketing campaigns (product launching and promotion)
- Track budgets with an eye towards maximizing gains and reducing costs
- Analyse industry, competition and market trends
- Prepare reports on brand performance and sales
- Manage cycle of new product packaging development starting from conceptualization to printing of packing material.
- Coordination with creative agency and media agency for execution of TVC.
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