Marketing Manager

About us :

We at VA-YU are at the forefront of revolutionising urban mobility in an eco-friendly and sustainable way. VA-YU eases your daily commute using smart eco conscious self-drive scooters available at convenient locations. We are in the process of building the largest network of VA-YU hubs for scooter rental and for battery swapping.

- For our customers VA-YU stands for eco conscious, freedom of movement anywhere and anytime, cool and breezy mobility through our cities and it is an expression of our youthful identity. Our unique hop n- drop model allows for unlimited range and freedom from charging for the customer. No more looking for parking and petrol or finding expensive cabs, VA-YU will be available just around the corner for you to zip across to your destination in no time. We further aim at decongesting the roads by encouraging commuters to choose public transport by providing seamless first and last mile connectivity solutions.

- Join us to create an impact and to do things that matter, we promise fun and freedom on the way. Founder: Alumni of IIM Calcutta, Delhi College of Engineering and Rotterdam School of Management with experience in operations, Finance and business building across India and abroad.

- This is a completely new product, therefore delivering the right experience to the customer is paramount. If you like unsolved challenging problems and working at a fast pace, VA-YU is the right place for you.

What will you do ?

- Plan and execute branding and marketing campaigns. Identify Target Customers, Set Clear Objectives, Visual Design and Web Development Strategy, Content Strategy, Promotion Strategy Conversion Strategy

- Creating meaningful engagement with customers on a daily basis, with the ultimate goal of building brand awareness through various Social Media Channels.

- Measure, analyze and understand marketing metrics to drive marketing decisions

- Create high quality original content for marketing collaterals such as blogs, ad copies, landing pages, etc.

- Execute a regular publishing schedule.

- Scaling and managing PPC and PPM campaigns across multiple channels like google, facebook, linkedin, etc.

- Innovate and identify fresh channels for connecting with the customer.

Who you are ?

- Highly motivated, creative individual with experience and a passion for connecting with current and future customers.

- Experience in digital marketing, marketing campaigns, branding preferred.

- Needs to be up to date with the best practices in social and digital marketing.

- Excellent communication and presentation skills

- Impeccable attention to detail

- High degree of comfort with straddling structured problem solving and driving on-ground execution

- Startup Cultural Fit : willingness to learn, to innovate, to take initiative and ownership, to think beyond conventional dogma and self-starter

- Compensation: Competitive and commensurate with calibre and experience. Exponential growth on offer for the right candidate.

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