We are looking for dynamic Product Marketing Manager(s) who will be responsible for the go-to-market for a suite of products. You will be a key member of our small, but critical Product Sales and Marketing team, and you will be involved in all aspects of the Product, Marketing and Sales process, from go-to-market programs to influencing the product roadmap and own the commercialization and promotion of our mobile and digital communication products and features globally, including positioning, and launch strategy in order to empower both the Product, Marketing and Sales teams as we drive adoption and expansion of our solutions.

RESPONSIBILITIES

- Manage all aspects of product launches such as sales communications, process, and present materials and rollout strategy. Coordinate local plans with Marketing Managers in each region.

- Market Research: Research our market's consumer preferences then target and segment our customers effectively based on this research. Perform market sizing and segmentation

- Work to articulate the benefits of our product to the market through marketing collaterals

- Sales Enablement: develop and deliver high-impact sales tools such as collateral, presentations, case studies, demos, competitive positioning, etc. Create sales training materials that cover industry trends, value proposition, and competitive positioning.

- Competitive Intelligence: Develop informed point of view on where competition is headed or will emerge (and why) and how to win

- Develop the strategy for pricing and product promotion

- Generate messaging and market positioning around products

- Perform user testing, market analysis, A/B testing and usability tests, capture feedback from our users and report to the founders using gathered qualitative and quantitative data.

- Manage and refine long-term product strategy, product plans and use cases

- Develop a deep understanding of the media market informed by customer and competitor research to identify new product opportunities

QUALIFICATIONS

- 4+ years of experience as product marketing manager.

- Must be full of creativity. Can come up with catchy names for features and one-liners to explain the feature benefits

- Must be a great collaborator who likes bridging the gap between technical and client-facing teams

- Must be analytical yet creative thinker, and truly enjoy client-facing interactions.

- Excellent interpersonal and communication skills, ability to persuade and influence others, ability to explain technical topics to non-technical people

- You have a passion for growth, excellence, and continuous improvement of existing processes.

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