Director at Ushyaku Software Solutions
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Ushyaku - Executive - Digital Marketing (0-2 yrs)
Responsibilities :
- Develop and manage digital marketing campaigns
- Manage and maintain the organisation's website(s)
- Write and optimise content for the website and social networking accounts such as Facebook and Twitter
- Track and analyse website traffic flow and provide regular internal reports
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
- Continually work on the Search Engine Optimization of the website(s)
- Fix any errors or bugs in online content
- Write copy for email marketing campaigns
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
- Identify 3rd party online advertising and promotional opportunities, monitoring their success and ROI
- Track, monitor and create timely reports that include analysis and tracking across the digital portfolio
- Monitor competitor social media, websites and email newsletters and keep on file best practice
Qualification
Editing and writing skills: You need to devise and edit content for various digital platforms. Writing blog posts may well be an integral part of the job.
Speaking skills: These will mainly be deployed internally. You will need to be able to explain coherently to others, who may not be familiar with the medium, how digital technologies work and what their marketing application is.
Web development skills: A digital marketing executive is not a software developer, but you will need sound knowledge of HTML/JavaScript, strong knowledge of search engine optimization, Google Adwords and Analytics, and advanced Word and Powerpoint skills.
Project management skills: Digital marketing executives also need to be good at handling time-sensitive projects and working to deadlines
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
