About Upriver Ecommerce :

Upriver Ecommerce LLP is a tech-enabled online channel management company that works with brands and retailers to manage and accelerate their online sales on their own website as well as on marketplaces like Amazon, Flipkart, Nykaa, Ajio, Myntra, Paytm, Milk Basket, Big Basket, Grofers, etc.

Upriver was formed by a team of best-in-class professionals from the retail and ecommerce sector, who envisioned the growth of the online channel and discovered the need to have a capable and specialist firm. Aligned with the needs of our clients, our service portfolio spreads from strategy creation to 360-degree execution support, ensuring complete ownership and responsibility of the online channel. We are an online arm of our client's organization and our account managers remain fully accountable to our clients.

Position Summary :

We are looking for an experienced Growth Marketing Manager with a history of driving business growth for direct-to-consumer brands on their own website. The person should be a hustler with a real passion for e-commerce and always ready to get his hands dirty and learn new things. One thing we promise is a steep learning curve and immense growth opportunities if you have the willingness to learn, assume responsibilities, and have an entrepreneurial bent. We're looking for self-driven professionals who have a single-minded focus on growing direct-to-consumer brands.

Responsibilities :

- Create & deliver growth plans for the brand's D2C platforms and take the onus of D2C business delivery.

- Oversee the operation of D2C websites, app(s), content platform(s), and any other digital D2C initiatives.

- Measure and report performance of all digital marketing campaigns and assess against goals (ROI & KPIs)

- Analyze data from A/B tests to provide insights, meaningful suggestions, and recommendations.

- Deliver customer delight through on-site and off-site interventions.

- Plan and deliver on retention targets within time and budget with a focus on key channels such as Email, SMS & Push Notifications.

What you'll need :

- Minimum of 6 months of experience working with D2C brands/Agency supporting D2C brands.

- Demonstrated history of scaling up D2C brands

- Should have deep knowledge of social media marketing, SEO, CRM & Retention Marketing.

- Demonstrated experience in consumer segmentation strategy, management of membership, loyalty subscription, or continuity programs is a plus.

- Strong analytical skills including Microsoft Excel

- Self-motivated with a passion for e-commerce

- Outstanding client handling & communication skills both written & verbal

- Proactive, Team Leader, requires good coordination and networking capabilities.

- Aggressive and action-oriented approach. Hunger for learning and growth.

- Excellent at relationship building, nurturing and maintaining contacts.

Perks & Benefits :

- Competitive Salary

- Great incentive structure - performance led rewards

- Chance to work directly with the founders, veterans in the consulting and e-commerce

- Fast-track career growth. Chance to assume higher-level roles on delivering good performance

- Get to work on high impact clients, generating crores in revenue on marketplaces

- Open culture with a plethora of opportunities to work and contribute in various other areas including business development, content, and advertising

- Guaranteed Friday evening office parties.

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