UpGrad is an online education platform building the careers of tomorrow by offering the most industry relevant programs in an immersive learning experience. Our mission is to create a new digital-first learning experience to deliver tangible career impact to individuals at scale. UpGrad currently offers programs in Data Analytics, Product Management, Digital Marketing, and Entrepreneurship, and was rated as one of the top 10 most innovative companies in India for 2017 - https://www.fastcompany.com/most-innovative-companies/2017/sectors/india .

UpGrad is co-founded by 3 IIT-D alumni and the 4th co-founder is serial entrepreneur Ronnie Screwvala. UpGrad has a committed capital of 100Cr and in the first year of operations, has built the largest revenue generating online program in India (PG Diploma in Data Analytics) and the largest enrolment online program in India (Start-up India learning program).

We are currently seeking a Paid Campaign Specialist with a strong understanding and hands on experience of Google AdWords, Facebook along with various other PPC platforms for our Mumbai location. This is an opportunity to be a part of a fast-moving company with a bright future!

The successful candidate will be an integral member of our team responsible for a wide variety of PPC campaign optimization duties with a focus on maximizing return-on-investment. This position requires flexibility, organization, strong time management skills, attention to detail, commitment to meet crucial deadlines, as well as the ability to produce solid results.

Responsibilities:

- Plan and execute on monthly and quarterly plans to grow user base and manage marketing budgets

- Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition- including responsibility for landing page, funnel optimization (working with revenue and product teams) to improve relevance and improve conversion rates.

- This individual should be analytical and detail oriented and will be responsible for the creation, set-up, and execution and optimization of various ads and campaigns.

- The Paid Campaign Specialist will be responsible for the design and execution of high volume direct response advertising campaigns on Facebook, Google, LinkedIn etc.

- Planning and managing Paid Search campaigns for internal stakeholders of UpGrad

- Implementing campaigns using a structure and strategy that best suits business and goal

- Performing keyword research and writing ad copy

- Analyzing performance data and optimizing campaigns to ensure they are continuously bringing quality traffic to our websites while maintaining a strong ROI for every stakeholder's marketing budget

- You- ll manage daily advertising needs for a variety of businesses including planning, ad trafficking/execution, testing, and reporting.

- Communicate with the stakeholder on a regular basis to report on campaigns and overall health and provide recommendations to enhance performance

- Staying informed with Paid Search industry best practices, new trends and technologies and platform updates (e.g. AdWords, Bing, etc.)

- Manage advertising calendars and project-manager advertising materials to coordinate with new product launches.

- Work with internal teams to generate advertising assets including video, graphics, ad copy, and landing page URLs.

- Traffic ad campaigns and builds on ad serving platforms.

- Conduct A/B tests in ads to understand contributing factors that drive the business forward.

- Monitor and analyze advertising trends, make optimizations recommendations.

- A strong candidate will be hungry to learn and excited to take on new projects and opportunities.

Skills and Experience:

- Ability to handle large media spends while catering to different internal business customers.

- 1-3 years experience working directly for an advertiser, agency, ad tech or social media platform.

- 1-3 years experience managing digital media including Facebook, Google, LinkedIn etc.

- Excellent written and verbal communication skills; effectively communicate with internal stakeholders at all levels of the organization, vendors and team members.

- Ability to create compelling ad copy that finds all the customers and sells all the things.

- Superior collaboration and teamwork skills; experience working with cross-functional teams.

- Project management experience and adaptability: Ability to re-prioritize while operating within a fast paced environment, while continuously maintaining attention to detail, establishing priorities and meeting deadlines.

- Intermediate to advanced skills in MS Office software (Excel, Powerpoint) and/or Google for Work products (Google Analytics, Sheets, Slides).

- Positive attitude and hunger for learning and getting your hands dirty.

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