UpGrad - Marketing Associate - B2B Channel (1-5 yrs)
Title : Marketing Associate (B2B channel)
Location : Mumbai (Full-time)
Role Description- This is an individual contributor role reporting to the Marketing and Strategy head of the channel. You will own marketing deliverables and work with multiple other teams on a daily basis to deliver operational goals.
Roles and Responsibilities
1) Create marketing ads from a design and copy perspective
2) Draft content for marketing collaterals such as- brochures, emails, posts, articles etc.
3) Work with the design and production team to get the reviewed content translated into creative work, iterate and quality control the final output
4) Collect and create marketing material such as testimonials and case studies in written, visual (static and video) format
5) Own email and social media marketing for the channel
6) Conduct online sessions as well as offline events and drives for partnering with affiliates and connecting with clients.
What we are looking for
- Any Bachelor's degree
- Creatively inclined with strong command on verbal and written communication
- 1-3 years of experience in a marketing/ advertising/ PR agency/ community building
- Quick-learner and multi-tasker to get results in the fast-paced startup ecosystem
- Prior sales/ marketing experience in the enterprise or B2B domain is a plus
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