HR at Upgrad Education Pvt Ltd
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Upgrad - Associate - CRM Marketing (0-5 yrs)
- You will be leading the CRM marketing strategy for a portfolio of upGrad programs.
- Drive Consumer Ownership to understand target audience for upGrad, and be able to segment it as per the consumer needs & program portfolio
- Campaign Design & Execution for a tech & data focused set of upGrad programs to drive consumer engagement & conversion
- Analyse Campaign Results including the audience, creative, deliverability, open rates, click through rates and conversion
- Perform regular Data Audits to maintain data integrity, identify improvement areas and draft appropriate recommendations for decision making.
- Work with a large volume of Data that includes Data related activities like Cleansing, Deduplication, Extraction, Manipulation, Upload & Reporting.
Desired Candidate Profile :
- 1-2 yrs experience with email marketing, lead nurturing, marketing automation, and/or web analytics
- Knowledge of latest digital marketing trends
- Experience in working with automation tools like Clevertap, Web Engage, Google Analytics etc.
- Data-driven, Executional excellence at speed
- Prioritization skills, Critical thinker and problem-solving skills
- Great interpersonal and communication skills
- Exceptional conflict management skills
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