Senior Associate - Talent Acquisition at UpGrad
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Upgrad - Assistant Manager - Marketing - Referral Business (2-5 yrs)
Company Profile:
Website : https://www.upgrad.com/
About Us :
upGrad is an online education platform building the careers of tomorrow by offering the most industry-relevant programs in an immersive learning experience. Our mission is to create a new digital-first learning experience to deliver tangible career impact to individuals at scale. upGrad currently offers programs in Data Science, Machine Learning, Product Management, Digital Marketing, and Entrepreneurship etc.
Job Title: Assistant Manager-Referral Marketing
What You Would Be Doing
Roles & Responsibilities :
- Liaise with creative and design team to curate creatives for email, whatsapp, and platform marketing and take full ownership to launch campaigns
- Analyze business performance data to enhance lead generation and conversion from various ongoing funnel
- Liaise with various internal stakeholders to train, educate & drive awareness for referral lead generation across various customer facing stakeholders
- Manage daily leaderboards & reports on google sheets to track performance for various teams
- Conceptualize contests, incentive programs & schemes to drive referral business growth
- Innovate unique opportunities and initiatives for tapping in existing or external customer base for referral lead generation
Skills Required
- Experienced in launching email marketing campaigns and have an eye to finalize attractive creatives
- Demonstrated history of working and achieving targets in a sales role
- Proficient in Ms Excel to maintain daily dashboards and analyze data
- Excellent Communication skills ( Verbal & Written)
- Working in an unstructured startup environment will be a plus
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