UnivSense - Executive - Search Engine Optimization (1-5 yrs)
Full Job Description :
- Define audience clusters - local, international, high-value, etc
- Develop and deploy optimization strategies that increase SERP ranking and organic traffic.
- Prepare and deploy an exhaustive keyword strategy
- Define short-term and long-term SEO goals
- Track, monitor, and report SEO performance through measurable metrics. You will need to create macro-level reports
- Align SEO goals with other marketing strategies. The candidate will work closely with other marketing personnel
- Lead and guide the content creation team to create quality pages and blogs (including guest posts)
- Constantly analyze and improve past strategies and activities
- Track Google algorithm updates and calibrate strategies
- Create and deploy a link-building strategy for backlinks
Desired Profiles :
- Work experience of at least 2 years
- In-depth knowledge of core SEO products - GA4, Search Console, Tag Manager, Ads Manager
- Knowledge of SEO tools - SemRush, Ahrefs, or other equivalent tools.
- Data and keyword mining skills
- Excellent logical thinking skills - the ability to understand, analyze, and deduce.
- Excellent verbal and communication skills (English)
- Basic tech knowledge (WordPress, Coding, etc) will be useful, but not mandatory
- Knowledge of SEO-related tech concepts (robots, sitemaps, etc)
- Knowledge of other platforms - Instagram, etc
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