HR at University Living Accommodation Pvt Ltd
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University Living - Chief Marketing Officer (6-10 yrs)
- Defining offline & online marketing strategies to support the company's overall strategies and business growth objectives. Following the trends of the market and directing the market research efforts of the company.
- Must be both analytical and creative, and possess extensive knowledge in a variety of disciplines such as production, information technology, legal and finance. Plan, direct and coordinate marketing budgets in accordance to organizational goals.
- Overseeing the planning, development and execution of the organization's marketing and advertising functions and operations (product development, branding, communications, promotional campaigns, PR and other marketing efforts across channels - digital, press etc.) to ensure they project the company's unique - voice- .
- Developing a feasible marketing plan for the department and oversee its day-to-day implementation. Direct and coordinate marketing budgets in accordance to organizational goals.
- Generate revenue by increasing sales through successful marketing for the entire organization, using market research, pricing, product marketing, marketing communications, advertising and public relations.
- Create a solid network of strategic partnerships.
- Build a highly efficient team of marketing professionals. Determine the KPIs for marketing department and track & report KPIs on a regular basis.
- Liaising with other departments to guide a unified approach to customer service, distribution etc. that meets business demands.
- Set and achieve strategic goals related to social media metrics, television advertising and marketing campaign initiatives
- Negotiate compensation and project details for outside contractors related to marketing and promotions
- Follow up with franchisees on daily revenue reports, social media strategies and other components of the marketing program
- Oversee our customer operations department
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