Job Description :

- Lead Email Marketing, building email drips and workflows, landing pages, and forms for all verticals in the organization

- Develop highly targeted and personalized email campaigns

- Planning monthly email calendar for products, webinars, and annual conference.

- Build email lists from various sources

- Segmenting lists and audiences

- Ensure that email copy created by the team is conversion-oriented

- Create strategies to improve deliverability, opens, and engagements.

Required Skills:

- Knowledge of email marketing and CRM best practices

- Demonstrated experience in lead generation, lead nurturing, and drip campaigns

- Creative as well as analytical

- Strong understanding of Google Analytics and Leadsquare

- Strong knowledge of tools such as Vertical Response and HubSpot

- Excellent communication skills

- Good at cross-functional coordination

- A Go-getter with a positive attitude

Qualifications :

- Graduate/ Postgraduate, open for remote employees

About Company :

- Univariety (https://www.univariety.com) is India's Leading Career Counselling & College Guidance Platform for K-12 Schools and is a fast growing Ed-tech company which has pioneered the use of technology in education, right from the level of schools.

- With Info Edge (India) Private Limited (parent company of Naukri.com) as a key investor, we are a proud addition to the companys robust portfolio which includes leading companies across Recruitment, Matrimony, Real Estate and Education.

- March 2020: https://inc42.com/buzz/univariety-gets-fresh-funding-from-info-edge-to-scale-up- higher-education-services/

- Dec 2017: https://inc42.com/buzz/info-edge-univariety-edtech-funding/

- With 4,00,000+ connections made so far, Univariety's guidance solutions act as a comprehensive platform for 600+ premier schools for their students across India, Singapore, Indonesia, and Dubai.

- Univariety's students are placed in 50 of the top 100 universities of the world and have received over $20 million in scholarships.

- Univariety is always at the forefront of successful partnerships in the education space with UCLA

- Extension endorsing its flagship 'Global Career Counselor' certification for teachers, psychologists, and career counselors. Read more here: https://www.univariety.com/gcc/

- Also, along with Fortune India magazine, we have established a School Certification process called

- Future 50 Schools Shaping Success- which has its presence spread across 82 Cities, 654 Schools, 12587 Educators, and 125921 Students. Read more here: www.future50schools.com.

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