United We Care - Search Engine & App Store Specialist (2-4 yrs)
United We Care is a startup with the mission to help people overcome issues affecting their mental peace. The app-based platform integrates social, mental, financial, and legal support systems for men, women and LGBTQ who are facing a difficult time in their lives. The company has a large number of professional psychologists, life coaches and lawyers to support them. United We Care is a ground-breaking initiative that doesn- t focus only on the problem, but rather on the root causes and provides holistic solutions to its users. It aims to be the support system that is usually missing in the fast-paced digital world of the day.
Key Functional Areas of Responsibility
- Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
- Provide recommendations and execute strategies for content development in coordination with SEO goals - general and keyword specific
- Administer search engine programs (XML sitemaps, feeds, webmaster tools) for purposes of diagnostic reporting on client projects
- Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers
- Assist in development and execution of communication/content strategies via social communities
- Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
- Administer social media tools
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with company goals
- Monitor and evaluate search results and search performance across the major search channels
- Communication to team and management on project development, timelines, and results
- Work closely with the other team members to meet client goals
- Professional Competencies
- Passion for SEO and internet marketing
- Outstanding ability to think creatively, and identify and resolve problems
- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
- Ability to clearly and effectively articulate thoughts and points
- High levels of integrity, autonomy, and self-motivation
- Excellent analytical, organizational, project management and time management skills
Professional Skills & Qualifications
- 2-4 years experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
- Proficiency in MS Excel, PowerPoint, and Word
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
- Experience working with popular keyword tools (Google, HREF, Keyword Discovery, etc)
- Experience working with CMS and building/administering content in CMS environments
- Desired: Knowledge of HTML/CSS and website administration
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