The Key Accounts Executive reports to the Key Account Manager.

- He/ She works in tandem with other functions viz. CM, CD-Ops, CD-Finance, CD-Supply Chain & branches.

- He/She would also assist the KAM in handling the account portfolio.

Overview : The KAE is the first point of contact for the category buyers for the Accounts that he/she works with. The role demands strong operational skills, quick problem solving skills, creativity to improve the quality of activities on platform & most importantly good customer service and relationship management

Sales : 

- You will be working with the KAM to constantly drive business and meet sales targets. Your inputs towards ensuring the customer is adequately aligned to growing the business and meeting those targets will be critical for the business. 

- Modifying the sales mix to sell the right portfolio in your business will define the health of your business while you deliver your sales targets

- Customer interfacing : The right candidate for this role needs to be good at customer relations and maintaining a great and positive working equation with his/her counterparts. The role will need strong negotiation skills and people management skills

- Promotions and activations : Driving the right mix and activation with the customer through effectively planning the promotions and media investments along with the KAM and category managers is needed for the role to drive the business in the right direction

- Cataloguing : The KAE will be working with the content & capability teams for the best in class content on customer platforms. You will be responsible for ensuring perfection in online store execution.

- Supply chain : Ensuring that operations are aligned and smooth will be your responsibility so that the business grows on the back of strong supply chain. Maintaining stock levels, ensuring good supply fills to customer and firefighting concerns will be key actionable amongst others

- Forecasting : You will be responsible for forecasting the business and planning for stock supplies. Constant interaction with customers to understand their business plans and hence creating an estimate to ensure continuity in supplies is a pivotal activity in this role

- Finance : Managing the accounting and settlements with the customer to ensure clean accounting always

- Data and analytics : The right candidate must have a bend towards being data centric and ensuring that the business is driven by data and insights. A constant watch for triggers thrown by data with good excel skills should be the endeavor of the right candidate

Examples of activities performed by KAE :

- The KAE needs to liaise with the buyers/merchandising managers to negotiate ops to be run in the account nationally/regionally. He needs to push and drive the HUL Customer Marketing agenda in the account and thereby gain more share of shelf for HUL.

- He/ She needs to use the POS data mining software; look for opportunities for our categories/brand at a city level, and share the same with customer marketing teams so that appropriate plans can be made.

- He/ She needs to manage profitability of the account. He needs to understand the interplay between the various investment and profit drivers and manage them.

- He/ She needs to coordinate with the front end execution teams of the CDM - the MTASs, 3P merchandisers etc; - and ensure that our commitments to the account are met.

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