26/10
Kavya
HR Executive at UNext Learning Private Limited
HR Executive at UNext Learning Private Limited
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UNext Learning - Google Adwords Specialist (2-6 yrs)
Google Search Ads Specialist
Critical Accountabilities :
- Develop, implement, and manage the customer acquisition strategy through Google Search Ads,
- Define critical KPIs and implement campaigns to achieve the same
- Drive leads to meet target admissions at an effective Cost of acquisition
- Track, analyze, and derive insights from the metrics and present the same to the senior management
- Stay updated with the latest digital marketing trends and best practices
- Work with the sales and marketing teams to develop the acquisition strategy (planned nos., budgets, channels, etc)
- Continuously interact with sales, product & marketing teams to track lead quality
- Regular reporting of campaign effectiveness
- Work with content, creative, and IT teams for the execution of the campaigns
Skills, Knowledge & Qualifications :
Skills and Knowledge :
- Hands on with Google AdWords, Google Analytics
- Skilful at data analysis and driving relevant insights
- Understanding of key marketing functions e.g. branding, content, PR etc. and how they impact customer acquisition
Good to have : Knowledge of marketing through affiliate channels
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