UnboundB2B - Email Marketing Role (1-3 yrs)
Email Marketing
Responsible for creating email marketing campaigns using Mailchimp or Active campaign tool to promote a product or service. Determines target audience, devises campaign, and launches email campaign to create buzz or generate leads for the business.
Primary Responsibilities :
- Create email marketing campaigns to promote products or services.
- Create Email Marketing Automation Using Mailchimp or Active campaign Tool.
- Ensure marketing message is conveyed clearly and delivered properly to prospects.
- Ensure messages are sent in proper form and template.
- Proofread emails for clarity, grammar, and spelling.
- Develop a personalization strategy.
- Include specific graphics, incentives, and detailed descriptions.
- Review messages for brevity.
- Send messages to those who have opted in for messages.
- Ensure messages are mobile-friendly.
- Create database of emails for lead generation.
- Follow up on interested respondents.
- Purge non-deliverable email addresses and opt-outs.
- Include persuasive 'call-to-actions' in advertisements and promotions.
- Design and write press releases.
- Track and analyze direct and interactive marketing campaigns.
- Use statistical analysis and reports to create campaigns.
- Coordinate and monitor the maintenance, integrity, and security of several databases.
- Develop and code the list segmentation for all direct and interactive marketing campaigns and communicate requirements to the primary database vendor.
- Responsible for MVT Testing and A/ B Testing on multiple email campaigns
- Keeping a track of lead conversion rates and making necessary changes or improvements in the email campaign.
- Upgrading email templates using personalization, graphics and varied advanced features.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
