Senior HR Executive at Unacademy
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Unacademy - Manager - Digital Marketing (3-7 yrs)
We are looking for a Digital Marketing Manager who will be a part of the Marketing team. Excellent digital marketing skills, team & key stakeholder management and the ability to think creatively is a must for this role, as strategizing, planning and executing high performing digital marketing plans will be a key responsibility. The right candidate will be a self-motivated individual who will always go the extra mile to deliver.
Responsibilities:
- Manage performance marketing channels to maximize relevant KPIs.
- Plan, create and execute campaigns end-to-end on all channels.
- Affiliate partner management.
- Innovate and lead new campaign ideas.
- Work with design and content teams to develop best-in-class marketing campaigns optimized for conversion, relevance and customer preferences.
- Acquire insights in online marketing trends in the industry and keep strategies up-to-date.
- Create & drive strategy with the right prioritization of initiatives to deliver the highest returns on marketing spends.
- Work closely with the product and business team to implement strategies.
- Track and measure campaign level, ad-set level and ad level performance and determine actionable insights.
- Lead funnel building initiatives, user acquisition, conversion & retention of users.
- Drive and track KPIs like revenue, conversions, CPA, CPI, etc. on daily basis and create performance reports.
- Regularly optimise campaigns to continuously improve ROAS from the campaigns.
Requirements:
- 3+ years of experience in managing Google/Facebook/Instagram ads & affiliates.
- Bachelor's Degree
- Excellent analytical skills
- Good communication & interpersonal skills
- Collaborate with internal stakeholders on campaign production schedules, modify activity and notify stakeholders of relevant outcomes, fluctuations and plans,
- Ability to work in a fast-paced start-up environment, learn on the job and get things done.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
