Unacademy - Assistant Manager - Digital Marketing (3-6 yrs)
We are looking for an Assistant Manager - Digital Marketing who will be a part of the Marketing team. Excellent digital marketing skills, team & key stakeholder management and the ability to think creatively is a must for this role, as strategizing, planning and executing high performing digital marketing plans will be a key responsibility. The right candidate will be a self-motivated individual who will always go the extra mile to deliver.
- Manage performance marketing channels to maximize relevant KPIs
- Plan, create and execute campaigns end-to-end on all channel
- Identify, onboard, manage and scale new programmatic channels, app inventories, publishers and affiliates
- Negotiate the best possible commercials & terms with publishers and affiliates
- Monitor and analyze CPR/CPL/CPA campaigns on affiliate networks
- Manage daily communication with all partners and affiliates
- Work on MMP & API integration with programmatic channels, agencies and affiliates
- Respond to & resolves tracking issues, budget pacing, ad hoc inquiries
- Innovate and lead new campaign ideas
- Work with design and content teams to develop best-in-class marketing campaigns optimized for conversion, relevance, and customer preferences
- Acquire insights in online marketing trends in the industry and keep strategies up-to-date
- Create & drive strategy with the right prioritization of initiatives to deliver the highest returns on marketing spends
- Work closely with the product and business team to implement strategies
- Track and measure campaign level, ad-set level and ad level performance and determine actionable insights
- Lead funnel building initiatives, user acquisition, conversion & retention of users
- Drive and track KPIs like revenue, conversions, CPA, CPI, etc. on daily basis and create performance reports
- Regularly optimize campaigns to continuously improve ROAS from the campaigns
Requirements :
- 3+ years of experience in managing Google/Facebook/Programmatic channels & Affiliate ad networks
- Minimum 1 year of relevant experience in onboarding and handling Programmatic channels & affiliate ad networks
- Experience in using Appsflyer and tableau
- Bachelor's Degree
- Excellent analytical skills
- Good communication & interpersonal skills
- Collaborate with internal stakeholders on campaign production schedules, modify activity and notify stakeholders of relevant outcomes, fluctuations and plans
- Ability to work in a fast-paced start-up environment, learn on the job and get-things-done.
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