Do not apply without reading the entire description.

About Company :

Ukti (meaning: expression) offers targeted content development solutions that align with a brand's marketing objectives. The company is built on the idea of empowering businesses to deliver a sharp, impactful message to their audience through the power of the written word. At Ukti, you get meaningful content crafted with a specific objective, for a clearly defined audience. We work in close association with marketers, offering them the expertise of trained content creators that combine a marketing approach with in-depth research.

Website: www.ukti.co.in

About Role :

The Content Writer position is based in New Delhi. The Writer will play a key role in daily operations and eventually management. The role demands someone proactive (getting to work instead of waiting for instructions) with killer written communication skills. The candidate must hold a deep belief in the power of words and should have some understanding of the purpose of content creation for brands. If you are passionate about creating high-quality and engaging content that drives business success, you will find this to be just the right job.

The Content Writer will be trained on different various types and formats of written communication. These could be (but not limited to):

- Blogs

- Articles

- Whitepapers

- Website copy

- Various marketing collateral across a variety of industries. The position is based in South Delhi and will need in-office presence 6 days a week.

Responsibilities and Duties :

The Writer will be responsible for the following :

1. Creating well-researched and punchy content pieces

2. Creating content in line with brand and editorial guidelines

3. Developing an understanding of the brand and its audiences

4. Performing extensive research on different themes and topics

5. Working under the manager/editor with adherence to stipulated deadlines

6. Consistently noting feedback w.r.t writing and communication and working on highlighted areas

7. Collaborating with editors to ensure brand consistency

8. Staying up-to-date with industry developments and generating new ideas

Note: Client communication is optional - at a later stage

Required Experience, Skills and Qualifications :

As a Content Writer at Ukti, you would need to be:

- A firm believer in the power of words

- A problem solver

- A team player

- Committed to meeting deadlines

- Detail-oriented

- Creative

- Proactive in coming up with new ideas and ways of doing things

- Willing to work in a dynamic, unstructured setting

- Be able to perform well in high-pressure situations

The Content Writer must possess the following skills:

- Critical thinking

- Time management

- Clarity of thought

- Strong interpersonal and business communication skills

- Proficiency in verbal and written English

- Familiarity with MS Word

- Ability to work independently and take ownership

- Strong leadership skills

To Apply :

Please note, only applications with a cover letter in the specified format will be accepted.

Please Apply With Below Details In Your Resume/CV :

Name :
Email :
Experience in content writing :
Why I want to build a career in content marketing (100 words) :
What is your understanding of the present state of content writing in India? What, in your opinion, are some key challenges and opportunities we face ?
When bots start creating content, how will the role of human writers evolve/become obsolete ?

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