Talent Acquisition Specialist at Ufaber Edutech Pvt. Ltd.
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uFaber - Manager - Performance Marketing (6-10 yrs)
Who are we :
uFaber is a well funded Edutech startup, founded by serial entrepreneurs from IIT Bombay to change the way people "learn". Technology has changed almost every aspect of our life but the way we learn is still the same. We have disrupted skill development and test preparation space with highly personalized training solutions. We are building a team of super smart and high IQ people who love what they do for the next big leap.
Responsibilities :
- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologiesIt was a pleasure talking to you.
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