Senior Human Resource Executive at uFaber
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uFaber - Manager - Content Marketing (1-5 yrs)
What you'll do (Roles & Responsibilities):
- We are looking for an experienced, well-rounded, dynamic and data-drive content marketing professional responsible for demand generation, brand building and awareness.
- Create new content engagement channels and start new conversations with target the target audience
- Manage and grow online reputation index for all uFaber brands.
- Design content-centric campaigns which can work in sync and empower sales, business development and branding operations.
- Develop and implement a strong content marketing plan across all mediums (including videos, blog posts, whitepapers, ebooks, reports, webinars, infographics, case studies, newsletters etc.)
- Create content pieces that move specific target audiences down the funnel
- Ability to carry out lead generation activities in the form of comprehensive email marketing campaigns.
- Develop and execute customer-driven, end-to-end content marketing strategies to increase demand and build uFaber's brand
- Continuous competitor research and analysis to always hold pole position.
- Work collaboratively with the Founding team to execute long-term strategy.
- Manage non-paid email, facebook, youtube, twitter and other content marketing channels for uFaber brands befitting -to its content and quality benchmarks.
- Manage, maintain and upgrade online websites for uFaber brands
What you'll need (Skills Required :
- 1-5 years of experience in content writing or in a similar role.
- Creativity & Design - Have a creative mind to leverage different aspects of the product to ideate and create creative content and campaigns.
- Excellent written and verbal communication and presentation skills using storytelling.
- Strong knowledge of Content & Digital Marketing Strategies including SEO, email marketing, and web.
- Attention to detail and ability to multi-task.
- The candidate will be experienced in content marketing and a wide range of go-to-market activities. Should possess a strong knowledge of content and digital marketing who can work with creative teams to effectively execute campaigns on time and budget.
- Previous roles working in Ad Agency or Digital Marketing companies is an advantage.
- Excellent writing skills in English, with the ability to communicate and collaborate effectively.
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