Tyroo - Associate/Senior Associate - Campaign Management (0-3 yrs)
Associate/Senior Associate - COE | Campaign Management Role
Location : Gurgaon
Experience : 0-3 years
About :
We are looking for smart digital marketers with proficiency in account management, client servicing and strategy building. Ideal candidate would take ownership of the accounts assigned to her/him and scale the accounts while achieving client's desired KPI's. The role will involve ensuring delivery and upselling the existing accounts while strengthening relationships with the client.
Key Responsibilities :
- Guide media and creative strategy, planning, and implementation of campaigns to deliver against Key Performance Indicators
- Outline and oversee measurement strategy, tracking, and results delivery
- Identify optimization opportunities for improving performance
- Managing campaign pacing and performance through meticulous data analysis
- Distilling data to provide weekly/mid-campaign/end of campaign reports, with actionable takeaways that clearly demonstrate our value proposition
- Advising on targeting strategies to deliver on client goals
- Creating strategic media plans with Sales Executives, to enable strong performance at launch
- Refining optimization and reporting processes and workflows to gain efficiencies
- Applying key learnings for wider team trainings and help define campaign benchmarks
Key Requirements :
- Highly proficient in campaign management - execution and delivery.
- Strong analytical and data handling skills
- Excellent organizational, interpersonal, and communication (written and verbal) skills
- Ability to deal with ambiguity and work cross-functionally with a wide range of employees with different skill sets
- Operational Knowledge across digital platforms - Google Ad, Google Analytics, Taboola, Outbrain etc.
- Good to have knowledge of optimizing campaigns on Programmatic or Native platforms
Basic Qualification :
- Any Bachelor's degree is must.
- 0-3 years' experience working in online or digital advertising industry
