Marketing and Growth at Typeset.io
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Typeset - B2B Digital Marketing Role - Partnerships & Sales (3-10 yrs)
Looking for a rockstar professional with the proven track record in B2B Marketing.
Responsibilities:
1. Lead and drive B2B marketing initiatives at Typeset
2. Identify, build and execute Marketing strategies for B2B opportunities
3. Drive marketing activities to increase awareness and get B2B leads
4. Build and set up strategic B2B marketing partnerships
5. Manage native and partner-based marketing opportunities (including emails, paid to advertise, and social media campaigns)
6. Brainstorm and develop ideas for creative marketing campaigns
7. Create Outbound marketing initiatives focused on generating leads using channels such as Email, paid advertisements etc.
8. Create Inbound marketing initiatives through content marketing
9. Undertake individual tasks of a marketing plan as assigned
Qualifications:
1. Minimum 3 years of work experience in marketing/sales for B2B products, Startups a plus
2. Have run and created multiple outbound lead campaigns where you have designed and written copy for emails, advertisements etc.
3. Have successfully run inbound campaigns, where you have designed and written content for landing pages, blogs, ebooks etc. focused on the target market segment
4. Good writing skills for content marketing
5. Good experience in digital marketing - SEM, SEO, Paid Campaigns
6. Amazing flair to work with designer to develop clean and fresh creative collaterals;
7. Experience in handling and creating metric reports on marketing activities that detail their effectiveness and business impact.
8. You believe in rapid prototyping, releasing tests to production frequently and iterating constantly.
9. You love to test hypotheses and continually learn from different product experiments.
10. You have excellent analytic skills and an ability to interpret data to drive actionable insights.
11. You can contribute work independently as well as partner with others and work well within and across teams.
12. You are comfortable in a dynamic, fast-paced work environment operating against tight timelines.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
