Talent Aquisition at TVS Credit Services Limited
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TVS Credit - App Marketing/Digital Marketing Role (6-10 yrs)
We are hiring for Digital Marketing team,
Key skills :
- Mobile app development support and Integrations
- App marketing & ASO implementation
- App Growth and App Engagement Marketing
- App campaigns for customer retention and rewards program
Functional Requirement :
Mobile app development
- Work with the in-house development team for the app development. Liaise between the vendors and the internal stakeholders for all the UX/UI and to build new features in the app. Work on the other tool integrations (Net core , AppsFlyer etc. )
b) App Marketing
- Targeted download plan via multiple channels (Organic)
- Implementation of ASO
c) Build & Manage the referral programs from the app
d) Manage app campaign strategy across products to increase leads and conversions
e) Work on a Strategy to increase App downloads , App engagement for existing customers through structured campaign plan
f) Specialized skills in managing the mobile app with marketing & download campaigns from open market.
h) Build and Manage loyalty programs for existing customers
Experience: 6-10 years in App marketing
Location: Chennai
Qualification: Graduate / Post Graduate
